Tipi UX is a series of cyclical, free meetings connected to the topics of UX, UI, graphic design, programming, and psychology. Our speakers present current trends and news, as well as good practices and UX processes. Together, we focus on spreading knowledge passed on by people known and closely related to the UX industry in Poland and around the world.
We have decided on the rebranding firstly because our previous logo didn't communicate clearly that we're connected to the UX industry. People were confused and didn't associate it with our meetups.
Secondly - all of our visual identity elements were designed by different designers. In the result, we ended up with many different styles of our promotional materials. This definitely wasn't helpful in building the visual consistency around the brand.